Friday, October 10, 2008

What Makes a Best-Selling Children’s Book?

From the Goosebumps to the Harry Potter series, some children’s books become enormous best-sellers. Jean Feiwel, Senior Vice President and publisher of Fiewel and Friends and Square Fish Books, Diane Roback, Senior Editor of the children's section of Publisher’s Weekly, and Micha Hershman, a manager of Borders Group children's department, discuss what makes a best-selling children’s book.

Listen

via The Leonard Lopate Show

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